THE PLANT HOUSE
FREELANCE
PERSONAL PHOTOGRAPHY

Meet Patrick.

BASED IN CHICAGO, HE IS A MULTIDISCIPLINARY CREATIVE SPECIALIZING IN BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY, AND VIDEO.

With a strong foundation in visual storytelling, Patrick moves fluidly between still and motion work. He shoots on his Fujifilm X-T3 and iPhone, then edits in DaVinci Resolve, Adobe Suite, and native Instagram tools to create cohesive, polished results.

He also designs brand assets and graphics that feel consistent across platforms. Whether developing visual identities, creating marketing materials, or producing photo and video content, his focus remains on work that is intentional, versatile, and built to last.

RECENT PROJECTS

THE PLANT HOUSE.

PACKAGING

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PACKAGING 〰️

(SURPRISE TEXT ON THE LIP)

SEASONAL MARKETING MATERIALS THAT GIVE A HOLIDAY FEEL WITHOUT SACRIFICING THE CORE BRAND GUIDELINES LIKE COLOR, FONTS, AND SIMPLICITY

COMMUNICATIONS MANAGER - PACKAGING, MARKETING MATERIALS, & SOCIALS

THE GOAL WITH THE PACKAGING WAS TO CREATE A BAG THAT FELT EXCITING TO RECEIVE — SOMETHING CUSTOMERS WOULDN’T IMMEDIATELY WANT TO THROW AWAY. WE DESIGNED IT TO FEEL COLLECTIBLE, SO PEOPLE WOULD ACTUALLY WANT TO KEEP AND GATHER THEM OVER TIME.

WE CREATED FIVE INDIVIDUAL BAG DESIGNS, EACH IN A DIFFERENT SIZE OPTIMIZED FOR THE PRODUCTS WE SOLD. EVERY BAG FEATURES A FULL-WRAP CUSTOM PHOTO, LAYERED WITH BRAND DETAILS, INFORMATIONAL TEXT, AND UNIQUE GLYPHS TO GIVE EACH ONE ITS OWN PERSONALITY.

(MISSION ON THE BOTTOM)

(INFO ON SIDE PANELS)

INSTEAD OF YOUR TYPICAL BUSINESS CARD, EACH CUSTOMER RECEIVES A BOOKMARK FEATURING A PHOTO MATCHING THEIR BAG WITH A SPACE TO REMEMBER THE NAME OF THEIR NEW PLANT AND QR CODES DIRECTING THEM TO WEBPAGES FOR PLANT CARE, RETURN POLICIES, STORE POLICIES, AND A QUICK WAY TO LEAVE A REVIEW FOR THE STORE.

MARKETING MATERIALS

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MARKETING MATERIALS 〰️

ALL MARKETING MATERIALS FEATURE SIMPLE DESIGN, ESSENTIAL BRAND COLORS AND FONTS, AND PRINTED ON QUALITY MATERIALS FOR A PREMIUM FEEL.

SOCIALS

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SOCIALS 〰️

THE PLANT HOUSE PROFILE IS INSTANTLY RECOGNIZABLE, GIVING LOYAL CUSTOMERS AND NEW FOLLOWERS A CLEAR SENSE OF THE BRAND AT FIRST GLANCE.

A COHESIVE GRID WAS A PRIORITY — EVERY POST WAS CRAFTED TO CREATE A STRONG FIRST IMPRESSION AND MAKE THE FEED FEEL INTENTIONAL AND ON-BRAND.

PHOTOGRAPHY, VIDEO, AND DESIGN CAME TOGETHER TO BUILD A CONSISTENT VISUAL LANGUAGE ACROSS THE PAGE, FROM PRODUCT SHOTS TO LIFESTYLE CONTENT.

FREELANCE

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FREELANCE 〰️

Directed a laundry-room photoshoot that gave the new merch an unexpected, intimate backdrop

Captured relaxed, lived-in poses that emphasized comfort and wearability

GRINDR

Kept the tone erotic but fully SFW, focusing on body, attitude, and product

Used the industrial setting to contrast with the soft, approachable feel of the apparel

PARASOL

AS A FREELANCE VIDEOGRAPHER, I CAPTURED THE ENERGY AND SPIRIT OF PARASOL — A MONTHLY QUEER DANCE AND POOL PARTY CREATED AS A SAFE SPACE FOR ANYONE TO SHOW UP AS THEMSELVES, CONNECT, AND FEEL FREE.

Highlighted the design details of the gingham boxers and branded sweatpants

Built a cohesive visual story that positioned the merch as everyday essentials with edge

SOCIAL PROMOTION

We selected these three images for the paid Instagram partnership with Grindr to showcase the new merch in a natural, lived-in way. The sequence moves from a relaxed full-body shot in the boxers, to a detail that highlights the sweatpants mid-pull, and finally to a close crop on the “LOOKING?” graphic — creating a simple visual story that feels casual, confident, and perfectly timed with Grindr’s original “Grey Sweatpants Season” audio.

MY GOAL WAS TO DOCUMENT THE REAL FEELING OF THE EVENTS; THE MUSIC, THE MOVEMENT, THE COMMUNITY, AND THE JOY OF PEOPLE SIMPLY BEING THEMSELVES; WHILE ALSO CREATING SOCIAL POSTS THAT ARE ENGAGING AND EXCITING.

DESIGNED AND SHOT THIS CAMPAIGN FOR PARASOL’S Q: HEATED RIVALRY DANCE PARTY, LEANING INTO A COMPETITIVE, HIGH-ENERGY SPORTS AESTHETIC. THE PHOTOS FOCUSED ON ATHLETIC GEAR, PHYSICAL TENSION, AND CLOSE-CROPPED INTENSITY TO MATCH THE PARTY’S HEATED RIVALRY THEME AND CREATE BOLD PROMOTIONAL VISUALS.